The dyadic bank-SME relationship: Customer adaptation in interaction, role and organisation

ISSN： 1462-6004

Source： Journal of Small Business and Enterprise Development, Vol.16, Iss.4, 2009-10, pp. : 615-627

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of customer participation on NPD performance: the mediating role of inter-organisation relationship

By Lin Ming-Ji James Huang Chin-Hua

The Journal of Business and Industrial Marketing, Vol. 28, Iss. 1, 2012-12 ,pp. : 3-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

E-banking and the SME/bank relationship in Northern Ireland

By Ibbotson Patrick Moran Lucia

The International Journal of Bank Marketing, Vol. 21, Iss. 2, 2003-03 ,pp. : 94-103

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration

By Too Leanne H.Y. Souchon Anne L. Thirkell Peter C.

Journal of Marketing Management, Vol. 17, Iss. 3-4, 2001-04 ,pp. : 287-319

Routledge Ltd

Access to resources Recommend Favorite

Customer relationship management: the case of a European bank

By Lindgreen Adam Antioco Michael

Marketing Intelligence & Planning, Vol. 23, Iss. 2, 2005-03 ,pp. : 136-154

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management: the evolving role of customer data

By Saarijärvi Hannu Karjaluoto Heikki Kuusela Hannu

Marketing Intelligence & Planning, Vol. 31, Iss. 6, 2013-09 ,pp. : 584-600

Emerald Group Publishing Ltd

Access to resources Recommend Favorite