Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass and risk

Author: Cheng Shu-Yun   Tsai Ming-Tien   Cheng Nai-Chang   Chen Kun-Shiang  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.36, Iss.5, 2012-09, pp. : 698-712

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract