Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction

Author: Shukla Asmita   Sharma Narendra K.   Swami Sanjeev  

Publisher: Inderscience Publishers

ISSN: 1477-5212

Source: International Journal of Internet Marketing and Advertising, Vol.6, Iss.2, 2010-04, pp. : 142-167

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