Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce

Author: Ng Irene   Parry Glenn   Smith Laura   Maull Roger   Briscoe Gerard  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-5818

Source: Journal of Service Management, Vol.23, Iss.3, 2012-06, pp. : 416-439

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract