Constructing an index for brand equity: a hospital example

Author: Wang Yu-Che  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.31, Iss.2, 2011-02, pp. : 311-322

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract