Franchisee-based brand equity and performance

Author: Felício J. Augusto   Duarte Margarida   Caldeirinha Vítor   Rodrigues Ricardo  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.34, Iss.9-10, 2014-07, pp. : 757-771

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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