Adherence to customer loyalty programmes and changes in buyer behaviour

Author: Collado Agudo Jesús   Herrero Crespo Angel   Rodríguez del Bosque Ignacio  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.32, Iss.8, 2012-06, pp. : 1323-1341

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Abstract