Customer demotion in hierarchical loyalty programmes

Author： van Berlo Geert Bloemer Josée Blazevic Vera

ISSN： 0264-2069

Source： The Service Industries Journal, Vol.34, Iss.11, 2014-08, pp. : 922-937

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Adherence to customer loyalty programmes and changes in buyer behaviour

By Collado Agudo Jesús Herrero Crespo Angel Rodríguez del Bosque Ignacio

The Service Industries Journal, Vol. 32, Iss. 8, 2012-06 ,pp. : 1323-1341

Routledge Ltd

Access to resources Recommend Favorite

Linking service climate to customer loyalty

By Wang Mei-Ling

The Service Industries Journal, Vol. 35, Iss. 7-8, 2015-06 ,pp. : 403-414

Routledge Ltd

Access to resources Recommend Favorite

Perceived value and customer loyalty in financial services

By Fandos Roig Juan Garcia Javier Sanchez Moliner Tena Miguel

The Service Industries Journal, Vol. 29, Iss. 6, 2009-06 ,pp. : 775-789

Routledge Ltd

Access to resources Recommend Favorite

Is there a relation between religiosity and customer loyalty in the Chinese context?

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 39, Iss. 6, 2015-11 ,pp. : 639-647

John Wiley & Sons Inc

Access to resources Recommend Favorite

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks

By Amin Muslim

The Service Industries Journal, Vol. 31, Iss. 9, 2011-07 ,pp. : 1519-1532

Routledge Ltd

Access to resources Recommend Favorite