The impact of social network-based segmentation on customer loyalty in the telecommunication industry

By Xevelonakis Evangelos   Som Patrick  

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 2, 2012-06 ,pp. : 98-106

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Customer decision making in fashion retailing: a segmentation analysis

By Birtwistle Grete   Clarke Ian   Freathy Paul  

International Journal of Retail & Distribution Management, Vol. 26, Iss. 4, 1998-04 ,pp. : 147-154

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A practical yet meaningful approach to customer segmentation

By Marcus Claudio  

Journal of Consumer Marketing, Vol. 15, Iss. 5, 1998-05 ,pp. : 494-504

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer segmentation based on commitment and ICT use

By Gil-Saura Irene   Ruiz-Molina Maria-Eugenia  

Industrial Management & Data Systems, Vol. 109, Iss. 2, 2009-03 ,pp. : 206-223

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social intelligence in customer engagement

By Stone Merlin   Woodcock Neil  

Journal of Strategic Marketing, Vol. 21, Iss. 5, 2013-08 ,pp. : 394-401

Routledge Ltd

Access to resources Recommend Favorite