The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge

Author： Quinton Sarah  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.5, 2013-08, pp. : 402-412

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

CRM to social CRM: the integration of new technologies into customer relationship management

By Choudhury Musfiq Mannan   Harrigan Paul  

Journal of Strategic Marketing, Vol. 22, Iss. 2, 2014-02 ,pp. : 149-176

Routledge Ltd

Access to resources Recommend Favorite

New media needs new marketing: Social networking challenges traditional methods

By  

Strategic Direction, Vol. 28, Iss. 6, 2012-04 ,pp. : 24-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The power of qualitative research in the era of social media

By Branthwaite Alan   Patterson Simon  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 4, 2011-09 ,pp. : 430-440

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Rethinking assessment of marketing research skills and knowledge: a new approach

By Segal Madhav N.   Hershberger Edmund K.   Osmonbekov Talaibek  

Qualitative Market Research: An International Journal, Vol. 12, Iss. 1, 2009-01 ,pp. : 70-82

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

By Murgolo-Poore Marie E.   Pitt Leyland F.   Berthon Pierre R.   Ewing Michael T.  

Journal of Marketing Management, Vol. 18, Iss. 5-6, 2002-06 ,pp. : 463-480

Routledge Ltd

Access to resources Recommend Favorite