Period of time: 2014年5期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 21,issue 5
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Social media's impact on market segmentation and CRM
By Simkin Lyndon,Dibb Sally in (2013)
Journal of Strategic Marketing,volume 21,issue 5 , Vol. 21, Iss. 5, 2013-08 , pp.Social intelligence in customer engagement
By Stone Merlin,Woodcock Neil in (2013)
Journal of Strategic Marketing,volume 21,issue 5 , Vol. 21, Iss. 5, 2013-08 , pp.Emerging segmentation practices in the age of the social customer
By Canhoto Ana Isabel in (2013)
Journal of Strategic Marketing,volume 21,issue 5 , Vol. 21, Iss. 5, 2013-08 , pp.Does relationship quality matter in service relationships?
Journal of Strategic Marketing,volume 21,issue 5 , Vol. 21, Iss. 5, 2013-08 , pp.