Strategic branding roadmap for SMEs operating in business-to-business sector: A study on Indian auto component sector

ISSN： 1471-5201

Source： Journal of Research in Marketing and Entrepreneurship, Vol.14, Iss.2, 2012-10, pp. : 142-163

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

"Living the brand": brand orientation in the business-to-business sector

By Baumgarth Carsten

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 653-671

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New service development in India's business-to-business financial services sector

By Alam Intekhab (Ian)

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 3, 2012-02 ,pp. : 228-241

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Testing the SERVQUAL scale in the business-to-business sector: The case of ocean freight shipping service

By Durvasula Srinivas Lysonski Steven Mehta Subhash C

Journal of Services Marketing, Vol. 13, Iss. 2, 1999-02 ,pp. : 132-150

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Planning, business objectives and capital budgeting in Japanese, German and domestic SMEs: some evidence from the UK manufacturing sector

By Peel Michael

Journal of Small Business and Enterprise Development, Vol. 6, Iss. 4, 1999-04 ,pp. : 350-365

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evolution of strategic sales organizations in business-to-business marketing

By Piercy Nigel F.

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 5, 2010-01 ,pp. : 349-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite