New service development in India's business-to-business financial services sector

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.27, Iss.3, 2012-02, pp. : 228-241

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Managing Quality in Business-to-business Services

By Szmigin Isabelle T.D.

European Journal of Marketing, Vol. 27, Iss. 1, 1993-02 ,pp. : 2-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Testing the SERVQUAL scale in the business-to-business sector: The case of ocean freight shipping service

By Durvasula Srinivas Lysonski Steven Mehta Subhash C

Journal of Services Marketing, Vol. 13, Iss. 2, 1999-02 ,pp. : 132-150

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services

By Theron Edwin Terblanche Nic S. Boshoff Christo

Journal of Marketing Management, Vol. 24, Iss. 9, 2008-11 ,pp. : 997-1010

Routledge Ltd

Access to resources Recommend Favorite

"Living the brand": brand orientation in the business-to-business sector

By Baumgarth Carsten

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 653-671

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of survey response bias in business-to-business services

By Yaveroglu Idil Sayrac Donthu Naveen Garcia Adriana

The Journal of Business and Industrial Marketing, Vol. 18, Iss. 4-5, 2003-08 ,pp. : 366-375

Emerald Group Publishing Ltd

Access to resources Recommend Favorite