Reflections on emotional attachment to brands: Brand romance and brand love

Author： Patwardhan Hemant   Balasubramanian Siva K.  

Publisher： Westburn Publishers Ltd

E-ISSN： 1477-6421|12|1|73-79

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.12, Iss.1, 2013-01, pp. : 73-79

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