Understanding Generation Y and their use of social media: a review and research agenda

Author： Bolton Ruth N. Parasuraman A. Hoefnagels Ankie Migchels Nanne Kabadayi Sertan Gruber Thorsten Loureiro Yuliya Komarova Solnet David

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.24, Iss.3, 2013-06, pp. : 245-267

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