Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Author： Larivière Bart   Joosten Herm   Malthouse Edward C.   Birgelen Marcel van   Aksoy Pelin   Kunz Werner H.   Huang Ming-Hui  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.24, Iss.3, 2013-06, pp. : 268-293

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The importance of value and context for mobile CRM services in banking

By Awasthi Preety   Sangle Purnima S.  

Business Process Management Journal, Vol. 19, Iss. 6, 2013-11 ,pp. : 864-891

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Operational governance and firm value

By Schnatterly Karen  

International Journal of Strategic Change Management, Vol. 1, Iss. 4, 2010-02 ,pp. : 349-376

Inderscience Publishers

Access to resources Recommend Favorite

Combining RFID technology with social media marketing - a value network analysis

By Oinonen Minna   Jalkala Anne   Salo Jari  

International Journal of Business Information Systems, Vol. 11, Iss. 4, 2012-11 ,pp. : 426-441

Inderscience Publishers

Access to resources Recommend Favorite

Value creation and appropriation in social media - the case of fashion bloggers in Sweden

By Pihl Christofer  

International Journal of Technology Management, Vol. 61, Iss. 3-4, 2013-03 ,pp. : 309-323

Inderscience Publishers

Access to resources Recommend Favorite

Firm value creation and levels of strategy

By Bowman Cliff   Ambrosini Véronique  

Management Decision, Vol. 45, Iss. 3, 2007-04 ,pp. : 360-371

Emerald Group Publishing Ltd

Access to resources Recommend Favorite