Structural equation modeling (SEM) based trust analysis of Muslim consumers in the collective religion affiliation model in e-commerce

Author: Azam Afshan   Qiang Fu   Abbas Syed Ali   Abdullah Muhammad Ibrahim  

Publisher: Emerald Group Publishing Ltd

ISSN: 1759-0833

Source: Journal of Islamic Marketing, Vol.4, Iss.2, 2013-06, pp. : 134-149

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Abstract