Developing an effective and affordable search engine marketing strategy for nonprofits

Author： McMahon Dave   Griffy-Brown Charla  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.5, Iss.1-2, 2008-12, pp. : 113-130

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Advertisers' perceptions of search engine marketing

By Karjaluoto Heikki   Leinonen Hannele  

International Journal of Internet Marketing and Advertising, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 95-112

Inderscience Publishers

Access to resources Recommend Favorite

Search Engine Optimization and Pay-per-Click Marketing Strategies

By Kritzinger W. T.   Weideman M.  

Journal of Organizational Computing and Electronic Commerce, Vol. 23, Iss. 3, 2013-07 ,pp. : 273-286

Taylor & Francis Ltd

Access to resources Recommend Favorite

Six tenets for developing an effective knowledge transfer strategy

By McLaughlin Stephen  

VINE, Vol. 40, Iss. 2, 2010-01 ,pp. : 153-182

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Sampling Search-Engine Results

By Anagnostopoulos Aris  

World Wide Web, Vol. 9, Iss. 4, 2006-12 ,pp. : 397-429

Springer Publishing Company

Access to resources Recommend Favorite

Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation

By Jiang Pingjun   Chia Swee-Lim  

International Journal of Internet Marketing and Advertising, Vol. 6, Iss. 1, 2009-12 ,pp. : 22-40

Inderscience Publishers

Access to resources Recommend Favorite