Author: Arena Marika Ciceri Natalia Duque Terzi Sergio Bengo Irene Azzone Giovanni Garetti Marco
Publisher: Inderscience Publishers
ISSN: 1743-5110
Source: International Journal of Product Lifecycle Management, Vol.4, Iss.1-3, 2010-02, pp. : 207-251
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Research into advertising: a State-of-the-art review
By Arndt Johan
European Journal of Marketing, Vol. 10, Iss. 4, 1993-12 ,pp. :