Author： Kikuchi Takashi Kamoshida Akira
Publisher： Inderscience Publishers
ISSN： 1743-8268
Source： International Journal of Knowledge Management Studies, Vol.3, Iss.1-2, 2009-02, pp. : 134-153
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Abstract
This research, using financial performance data of Japanese electronics companies over a 30-year period, focuses on the measure of knowledge intensity from the perspective of "long-term incremental brand power". It examines how excellent companies have maintained a constant high growth ratio even during the lost decade of the 1990s in Japan. R&D productivity, measured by the brand-to-operational assets ratio, was identified as the source of such power, supported by a fairly strong correlation between them. This paper also contends that such power is the most reasonable metrics for comparing brand excellence even among companies of various sizes and industries.
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