Measuring Service Quality using SERVQUAL and AHP: an application to a Chinese IT company and comparison

Author： Zhu Ji Cheng   Ramanathan Ramakrishnan   Ramanathan Usha  

Publisher： Inderscience Publishers

ISSN： 1744-2370

Source： International Journal of Services and Operations Management, Vol.8, Iss.4, 2011-04, pp. : 418-432

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