The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention

Author: Lee Jung-Wan   Tai Simon W.  

Publisher: Inderscience Publishers

ISSN: 1746-0573

Source: World Review of Entrepreneurship, Management and Sustainable Development, Vol.2, Iss.4, 2006-07, pp. : 335-350

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Abstract