The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms

Author： Vrontis Demetris   Thrassou Alkis   Vignali Claudio  

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.3, Iss.3-4, 2006-03, pp. : 459-476

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