Understanding 'likers' on Facebook: differences between customer and non-customer situations

Author： Bunker Matthew P.   Rajendran K.N.   Corbin Steven B.   Pearce Ciara  

Publisher： Inderscience Publishers

ISSN： 1746-0972

Source： International Journal of Business Information Systems, Vol.12, Iss.2, 2013-02, pp. : 163-176

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