Author: Marksberry Phillip W.
Publisher: Inderscience Publishers
ISSN: 1751-0252
Source: International Journal of Business Innovation and Research, Vol.5, Iss.3, 2011-05, pp. : 347-370
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Lancaster Geoff Waddelow Ian
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :
Strategic Marketing Planning: Theory and Practice
The Marketing Review, Vol. 6, Iss. 4, 2006-12 ,pp. :