SMS-marketing: a study of consumer saturation using an extended TAM approach

Author: Gauzente Claire   Ranchhod Ashok   Gurau Calin  

Publisher: Inderscience Publishers

ISSN: 1470-6067

Source: International Journal of Electronic Business, Vol.6, Iss.3, 2008-06, pp. : 282-297

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract