Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation

Author： Rakes Jason K. Deane; Loren P. Rees; Terry R.  

Publisher： Inderscience Publishers

ISSN： 1470-6067

Source： International Journal of Electronic Business, Vol.9, Iss.3, 2011-09, pp. : 271-291

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