Advertising value and credibility transfer: attitude towards web advertising and online information acquisition

Author: Zha Xianjin   Li Jing   Yan Yalan  

Publisher: Taylor & Francis Ltd

E-ISSN: 1362-3001|34|5|520-532

ISSN: 1362-3001

Source: Behaviour and Information Technology, Vol.34, Iss.5, 2015-05, pp. : 520-532

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