Exploring consumer schemata of destination and sports event brands: the case of Kaohsiung City and the 2009 World Games

Author: Lai Fong-Yi  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.7, Iss.3-4, 2010-04, pp. : 267-281

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Abstract