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Author: Kundu Sukanya Datta Saroj K.
Publisher: Inderscience Publishers
ISSN: 1741-878X
Source: International Journal of Technology Marketing, Vol.5, Iss.4, 2010-04, pp. : 345-362
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By Kaura Vinita Durga Prasad Chalasani S. Sharma Sourabh
Journal of Strategic Marketing, Vol. 21, Iss. 6, 2013-10 ,pp. :