Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks

Author: Kaura Vinita   Durga Prasad Chalasani S.   Sharma Sourabh  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.21, Iss.6, 2013-10, pp. : 513-528

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Abstract