A new approach to elicit consumers' willingness to purchase genetically modified apples

Author： Kassardjian Elsa   Gamble Joanna   Gunson Anne   Jaeger Sara R.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0007-070X

Source： British Food Journal, Vol.107, Iss.8, 2005-08, pp. : 541-555

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