Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies

Author: Eid Riyad   Trueman Myfanwy  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-5577

Source: Industrial Management & Data Systems, Vol.104, Iss.1, 2004-01, pp. : 16-30

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract