Author: Kotler Philip Pfoertsch Waldemar
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.22, Iss.6, 2007-08, pp. : 357-362
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Industrial Management & Data Systems, Vol. 104, Iss. 1, 2004-01 ,pp. :
By Kotler Philip Pfoertsch Waldemar
The Marketing Review, Vol. 7, Iss. 2, 2007-07 ,pp. :