The differential impact of brand equity on B2B co-branding

By Kalafatis Stavros P.   Remizova Natalia   Riley Debra   Singh Jaywant  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 8, 2012-10 ,pp. : 623-634

Emerald Group Publishing Ltd

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Customer advocacy and the impact of B2B loyalty programs

By Lacey Russell   Morgan Robert M.  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 1, 2008-12 ,pp. : 3-13

Emerald Group Publishing Ltd

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The internet's impact on B2B sales management: some Australian evidence

By Pitt Leyland F.   Barnes Bradley R.   Chakrabarti Ronika   Palihawadana Dayananda   Ewing Mike   Leong Elaine  

International Journal of Technology Marketing, Vol. 2, Iss. 4, 2007-11 ,pp. : 348-363

Inderscience Publishers

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The impact of promotional mix on profit in the B2B sector

By Siddhanta Somroop   Banerjee Neelotpaul  

Marketing Intelligence & Planning, Vol. 32, Iss. 5, 2014-07 ,pp. : 600-615

Emerald Group Publishing Ltd

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B2B is not an island!

By Gummesson Evert   Polese Francesco  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. : 337-350

Emerald Group Publishing Ltd

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