The impact of promotional mix on profit in the B2B sector

Author： Siddhanta Somroop   Banerjee Neelotpaul  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.32, Iss.5, 2014-07, pp. : 600-615

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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