The differential impact of brand equity on B2B co-branding

Author： Kalafatis Stavros P.   Remizova Natalia   Riley Debra   Singh Jaywant  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.27, Iss.8, 2012-10, pp. : 623-634

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