Marketing management and marketing research

By Levy Sidney J.  

Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 8-13

Routledge Ltd

Access to resources Recommend Favorite

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

By Leonidou Leonidas C.   Barnes Bradley R.   Spyropoulou Stavroula   Katsikeas Constantine S.  

International Marketing Review, Vol. 27, Iss. 5, 2010-09 ,pp. : 491-518

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research Note: Students as Subjects in Advertising and Marketing Research

By Yavas Ugur  

International Marketing Review, Vol. 11, Iss. 4, 1994-04 ,pp. : 35-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International marketing textbooks: A citation analysis as an indicator of the discipline’s boundaries

By Jaffe Eugene D  

International Marketing Review, Vol. 14, Iss. 1, 1997-01 ,pp. : 9-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Theory, practice and impact in academic marketing research

By Baker Michael J.  

Journal of Customer Behaviour, Vol. 9, Iss. 1, 2010-03 ,pp. : 5-18

Westburn Publishers Ltd

Access to resources Recommend Favorite