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Emerald Group Publishing Ltd

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Country image: consumer evaluation of product category extensions

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Brand popularity and country image in global competition: managerial implications

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The influence of country image structure on consumer evaluations of foreign products

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International Marketing Review, Vol. 22, Iss. 1, 2005-01 ,pp. : 96-115

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Country image and consumer preference for emerging economy products: the moderating role of consumer materialism

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International Marketing Review, Vol. 27, Iss. 2, 2010-04 ,pp. : 141-163

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