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Author: Voss Kevin E Stem Donald E Johnson Lester W Arce Constantino
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.13, Iss.5, 1996-05, pp. : 44-58
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SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 14, 2010-08 ,pp. :
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By Aspara Jaakko Tikkanen Henrikki Pöntiskoski Erik Järvensivu Paavo
European Journal of Marketing, Vol. 45, Iss. 4, 2011-04 ,pp. :