Critical Issues in Brand Management

By de Chernatony Leslie   Abimbola Temi   Cottam Susan  

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 1-5

Routledge Ltd

Access to resources Recommend Favorite

Implications of some of the recent improvement philosophies for the management of the information systems organization

By Aladwani Adel M  

Industrial Management & Data Systems, Vol. 99, Iss. 1, 1999-01 ,pp. : 33-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A process model of brand cocreation: brand management and research implications

By Boyle Emily  

Journal of Product and Brand Management, Vol. 16, Iss. 2, 2007-04 ,pp. : 122-131

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions

By Grime Ian   Diamantopoulos Adamantios   Smith Gareth  

European Journal of Marketing, Vol. 36, Iss. 11-12, 2002-11 ,pp. : 1415-1438

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

By Muzellec Laurent   Lambkin Mary  

Journal of Strategic Marketing, Vol. 16, Iss. 4, 2008-09 ,pp. : 283-299

Routledge Ltd

Access to resources Recommend Favorite