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Author: Jr Douglas M Sanford Maddox Lynda
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.16, Iss.6, 1999-06, pp. : 504-517
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Abstract
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Customer Commitment in Key Account Management
The Marketing Review, Vol. 2, Iss. 3, 2001-09 ,pp. :