Marketing process adaptation: Antecedent factors and new product performance implications in export markets

Author： Griffith David A.   Lee Hannah S.   Yeo Chang Seob   Calantone Roger  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.31, Iss.3, 2014-05, pp. : 308-334

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters

By Lages Luis Filipe   Montgomery David B  

European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. : 1186-1214

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The key factors influencing the export marketing performance of Thai export firms

By Julian Craig  

J. for International Business and Entrepreneurship Development, Vol. 2, Iss. 1, 2005-09 ,pp. : 88-96

Inderscience Publishers

Access to resources Recommend Favorite

Price adaptation in export markets

By Sousa Carlos M.P.   Bradley Frank  

European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. : 438-458

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationships between market-driven learning and new product success in export markets

By Li Tiger   Nicholls J.A.F.   Roslow Sydney  

International Marketing Review, Vol. 16, Iss. 6, 1999-06 ,pp. : 476-503

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Congruence of domestic and export marketing strategies - An empirical investigation of its performance implications

By Stewart David B   McAuley Andrew  

International Marketing Review, Vol. 17, Iss. 6, 2000-06 ,pp. : 563-586

Emerald Group Publishing Ltd

Access to resources Recommend Favorite