Analyzing the cultural content of web sites: A cross-national comparision of China, India, Japan, and US

Author: Singh Nitish   Zhao Hongxin   Hu Xiaorui  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.22, Iss.2, 2005-02, pp. : 129-146

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract