Web sites for cultural products: Marketing potential for US consumers

Author: Lee Seung-Eun   Littrell Mary  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.7, Iss.4, 2003-10, pp. : 356-370

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract