A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis

Author： Bang Hae-Kyong   Raymond Mary Anne   Taylor Charles R.   Moon Young Sook  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.22, Iss.3, 2005-06, pp. : 309-326

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