Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement

Author： Salzberger Thomas   Sinkovics Rudolf R.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.23, Iss.4, 2006-07, pp. : 390-417

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