An illustration of modeling moderating variables in cross-national studies

ISSN： 0265-1335

Source： International Marketing Review, Vol.23, Iss.4, 2006-07, pp. : 371-389

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A cross-national study of interdependence structure and distributor attitudes: the moderating effect of group orientation

By Kim S.K.

International Journal of Research in Marketing, Vol. 20, Iss. 2, 2003-06 ,pp. : 193-214

Elsevier

Access to resources Recommend Favorite

Cultural values: a cross-national study

By Nicholson Joel D Stepina Lee P

Cross Cultural Management, Vol. 5, Iss. 1-2, 1998-01 ,pp. : 33-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Green segmentation: a cross-national study

By Yilmazsoy Baris Schmidbauer Harald Rösch Angi

Marketing Intelligence & Planning, Vol. 33, Iss. 7, 2015-10 ,pp. : 981-1003

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-national applicability of a perceived risk-value model

By Agarwal Sanjeev Teas R Kenneth

Journal of Product and Brand Management, Vol. 13, Iss. 4, 2004-04 ,pp. : 242-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceptions of RFID technology: a cross-national study

By Park Kwang So Koh Chang E. Nam Kyungdoo "Ted"

Industrial Management & Data Systems, Vol. 110, Iss. 5, 2010-05 ,pp. : 682-700

Emerald Group Publishing Ltd

Access to resources Recommend Favorite