Author： Cayla Julien Eckhardt Giana M.
Publisher： Emerald Group Publishing Ltd
ISSN： 0265-1335
Source： International Marketing Review, Vol.24, Iss.4, 2007-07, pp. : 444-456
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
The challenges of sharing: brands as club goods
By Tregear Angela Gorton Matthew
European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. :
Advanced analytics: opportunities and challenges
By Bose Ranjit
Industrial Management & Data Systems, Vol. 109, Iss. 2, 2009-03 ,pp. :
Corporate Outreach: Opportunities and Challenges
Social Marketing Quarterly, Vol. 10, Iss. 2, 2004-04 ,pp. :