Period of time: 2015年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 117
ISSN: 0265-1335
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Marketing Review,volume 24,issue 4
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Multiple roles for branding in international marketing
By Wong Ho Yin,Merrilees Bill in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.By Essoussi Leila Hamzaoui,Merunka Dwight in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.By Bluemelhuber Christian,Carter Larry L.,Lambe C. Jay in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.Asian brands without borders: regional opportunities and challenges
By Cayla Julien,Eckhardt Giana M. in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.Aesthetic theory and logo design: examining consumer response to proportion across cultures
By Pittard Narelle,Ewing Michael,Jevons Colin in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.Cultural differences in brand designs and tagline appeals
By Jun Jong Woo,Lee Hyung-Seok in (2007)
International Marketing Review,volume 24,issue 4 , Vol. 24, Iss. 4, 2007-07 , pp.